How much is that CEO in the window?

Calculating worth of a good name to head the organization not always easy
By Zachary Pedersen
|Canadian Payroll Reporter|Last Updated: 05/10/2013

Before J.C. Penney brought back its former CEO on an interim basis in April, the U.S. retailer hired former Apple executive Ron Johnson in 2011 to breathe new life into the company.

"J.C. Penney said we need a new CEO, but we need a CEO that can change us," says Dan Walter, president and CEO of San Francisco-based Performensation, a compensation consulting firm. "The first thing they had to do was look for people who were known for change and preferable for change that J.C. Penney thought would be useful for them."

Johnson had been well known for his work with Apple, pioneering the concept of the Apple retail store and its "Genius Bars."