Payroll service provider introduces exclusive forum

Forums foster community and branding, while providing service: Expert
By Zachary Pedersen
|Canadian Payroll Reporter|Last Updated: 06/13/2013

Social media has given professionals new ways to connect and share information, and the payroll field is no exception

Payroll practitioners can connect with colleagues by joining payroll-related groups on networking sites like LinkedIn or following Twitter feeds of other professionals. But social media isn’t the only opportunity to share information — at least one payroll vendor has set up a forum to allow it customers talk to each other about the issues they’re facing.

When a company hosts an online discussion forum for its customers, the forum becomes an extension of the company’s brand and an easy-to-facilitate form of customer service.